Summary

The business imports and sells a unique, patented and scientifically developed device which helps promote good health without the use of medication. The device is imported from Russia. Currently operations are "ticking over" in passive mode and relying entirely on word of mouth. An investor with proven marketing skills is now sought. 50% share is on offer at R250,000. Other options will be considered too. Ideal "work from home".

1. History Background

Fully describe the business's activities

The marketing and sale of a unique, patented and scientifically developed device which helps promote good health without the use of medication. Device is imported from Russia. This opportunity could be especially interesting to anyone in the Gym, Medical, Medical Aid industries.

How long has the business been established

The business is currently operated on a part-time basis, largely through word of mouth. An investor is now sought to enable a fully fledged launch of the product.

How long has the owner had the business

Current owner first started importing in 2007.

2. Present Market

How does the business operate on a daily basis

Orders taken over the phone and via website. On receipt of payment, product is delivered/mailed/couriered to customer.

What Advertising/Marketing is carried out

None at present. Injection from the investor will enable full marketing effort largely based on advertising in appropriate journals, magazines etc. together with various printed marketing materials.

What competition exists

None. This is a unique proven product.

3. Financial

Is the business VAT Registered

No. It will be when VAT threshold is reached.

What percentage of of the business is cash/credit

No product will be delivered/shipped until payment received.

4. Staffing

What is the total staff complement

Initially the current owner plus one assistant, with investor playing an active marketing role.

Give a breakdown of staff/functions/length of service

One assistant to be recruited to handle taking orders, receiving payment, invoicing and despatch.

How involved is the Owner in running the business

Owner and investor to discuss. Envisaged to be at least 50% of their time.

5. Premises

When does the current lease end

No lease initially. Probably a work-from-home operation for the first 6 months.Thereafter it might be necessary to open an office, to accomodate admin and storage of stock.

6. Assets

What assets are required.

Minimal - to set up a small office infrastructure. Desks, furniture, filing, phone, internet, computer equipment.

7. S.W.O.T. Analysis

Strengths

Unique product: No competition:

Weaknesses

Start-up operation.

Opportunities

Huge if marketed well.

Threats

None perceived.

8. Reason For Sale

What is the reason for the sale

Investor/active partner required.

9. Conclusion

Why is this a good business

Priced at R500 000