Summary

This business opportunity will introduce a Uniquely Formulated Multi-Vitamin Water to a health conscious market. The added component Resveratrol aids against the fight against age-related diseases, assists with Cancer Prevention, Promotes Heart Health, Diabetes Control, Weight Loss, Immune Booster, Increased Endurance, Help with Alzheimer?s Prevention. Income potential has no limit.

1. History Background

Fully describe the business's activities

The business will consist of a licensee who will set up a distribution operation in a pre-defined area and supply the product directly from the manufacturer to retail outlets. Ideally he will appoint agents to promote and sell the product.

How long has the business been established

It is a new business, but extensive research of the product has been undertaken for many years.

How long has the owner had the business

The owner has been involved with the development of the product from the beginning.

2. Present Market

How does the business operate on a daily basis

Agents will promote and sell the uniquely formulated vitamin enriched water to a wide variety of customers. National clients will be serviced by the manufacturer. The product is Functional Water, a proudly South African Product and designed in an international recognized laboratory.

How are the clients attracted to the business

A national chain of agencies will create an awareness. Each licensee will promote the product in his area in innovative ways e.g. school sport days, local sport clubs and sport events, gyms,etc.

What Advertising/Marketing is carried out

Website - Research and Product information Magazines - Advertising and Advertorials Events - Family-days, Fun-walks Newspapers - Advertising and Event co-ordination World Wide Web - Research and Product information Promotions - Awareness

Does the business have any contract work

No existing contracts are in place

What competition exists

The product is reasonably protected in the market as it is the only water based beverage globally containing the unique agent Resveratrol. One other similar product is available on the market.

What are the seasonal trends

There are no seasonal trends

3. Financial

Is the business VAT Registered

The agencies will be VAT Registered

What VAT documentation is on file.

No existing documents exist as this is a new operation.

Are there up-to-date Management Accounts available

Figures are based on forecast only.

How could the profitability of the business be improved

Active marketing of the products will ensure profitable returns

4. Staffing

How involved is the Owner in running the business

Full time owner/licensee involvement will ensure success.

5. Premises

When does the current lease end

The lease will be negotiated at setup.

What is the square meterage of the business

100 - 150 sqm will be needed

6. Assets

Is a full asset list on file

Yes a full list is available on request

What is their overall condition

All equipment will be new.

7. S.W.O.T. Analysis

Strengths

Products have a unique composition and it is expected impact on the health market.

Weaknesses

There are many competitor products on the market and entry will initially be restricted.

Opportunities

The product is aimed at a rapid growing market of health conscious people.

Threats

Very competitive market.

8. Reason For Sale

What is the reason for the sale

New opportunity

9. Conclusion

Why is this a good business

This business offers an opportunity for the entrepreneur who wants to start small and grow to reach full potential.

What is the price plus stock and the net profit

The price for the business will include equipment and 10 pellets of opening stock as well as 20 counter top fridges, R25 000 for national marketing, licence fees, etc.