How does the business operate on a daily basis?
The business opens early to accommodate clients wanting to exercise before work and closes late to accommodate clients training after work. They employ professional trainers to assist clients on the circuit and to provide fitness assessments and health advice.
How are the clients attracted to the business?
Clients are attracted to the gym through the website/internet and by referrals (they offer incentive compensation), walk-ins, etc. They offer contracts at a discount as well as daily and weekly pricing.
What Advertising/Marketing is carried out?
Promotions are advertised on social media. They offer sponsorships and donations to charity organisations.
Pamphlets are handed out on Saturdays.
Does the business have any contract work?
Clients are signed up on annual and two-yearly debit orders.
What competition exists?
The closest similar facility is 5km away and expensive for the average client.
What are the seasonal trends?
Even though clients exercise less in winter, they do not cancel their membership and the income therefore stays stable. They also have new clients signing up in winter.