How does the business operate on a daily basis?
The business was inspired by the sights, sounds and ancient beliefs of Africa and its traditions which are re-laid in communication through unique craftsmanship. By the burnishing, heat treating, remodeling and refining of the copper and brass with loving hand crated workmanship the material is crafted into the most beautiful earthy colorful jewelry capturing the spirit Africa. Copper and brass has been used throughout Africa and its population for self-adornment since 500 years B.C .The jewelry is simple yet complex, ancient yet modern and culturally inspired. The business aspirations and operations subsequently extended beyond jewelry and now boldly offer a beautiful range of unique tableware, candlesticks, and silver ware collections. There are 2 workshops, one larger one which houses the bulk of the integral skilled and crafters who are encouraged and welcomed to offer input on creativity which reflects on the products brand. There is another much smaller workshop from which 1 specialized craftsman works with the silver plating. There is a separate adjoining warehouse where the stock is kept and the administrational activities are attended to. The business exports to 41 countries throughout the world markets, it supplies wholesale to local shops by way of distributors who wholesale the product, one of them being the famous Kruger National Park. The business has won several prestigious supplies and industrial trade awards amongst them the local chamber of commerce award.
How are the clients attracted to the business?
The clients are attracted to the business by the hand crafted cosmetic jewelry and brass and copper ornaments .The business has established itself an unsurpassed reputation locally and thorough the world for its specialized hand crafted products and supplies these products worldwide. Word of mouth has been instrumental in attracting clients, however the biggest attraction for existing and prospective clients to the business is the colorful and authentic displays of hand crafted authentic product in stores .Besides the jewelry being beautiful the copper from which the jewelry is mad of has many medicinal purposes . The business also undertakes branding for companies for their corporate identities , trophies , table ware , hotel lamps, and desk apparel.
What Advertising/Marketing is carried out?
The business has agents throughout the world who wholesale the businessâs products. There is advertising on Facebook and the business own web site. The business also has amazing full color brochure displaying many of the businesses designs and creations which are annually updated.
What competition exists?
There is one other much smaller competitor who is not on the same competitive level as the business and does not create, design and sell on the scale that the business does.
What are the seasonal trends?
The business experiences slower months during the months of May June, July and August. The months of September until December are exceptionally busy for the Christmas period.