How does the business operate on a daily basis?
The business operates 24/7 basis. The managers and supervisors replace each other at end of shift with proper hand over procedures (cash up and dipstick tests.)
Fuel Jockeys are also scheduled to be sufficiently present at peak and normal times
How are the clients attracted to the business?
High presence of management on forecourt and convenience. By word of mouth networking of customers for friendly and efficient service.
This fuel station is on a very busy interlinking road.
What Advertising/Marketing is carried out?
Advertising and marketing by oil franchise, brand presence, flyers and banners.
Owners sometimes hand out rewards such as free car wash for buying full tank customers.
Does the business have any contract work?
No contract work.
What competition exists?
A competitive industry.All other big brands present in the nearby vicinity.
What are the seasonal trends?
Consistent turnover during year with a 20% spike in december months.
What is the monthly litres?
The Literage is +/-200 000 litres per month.
The convenience delivers a high turnover and the Car Wash is very busy.