How does the business operate on a daily basis?
The business operates on a daily basis from a fully equipped workshop undertaking and attending to maintenance, service and repairs of all makes of automotive vehicles. They work on a booking system where the customers have to make a booking beforehand. The business has a long standing and ongoing supportive local client base. For every job that has been done, a copy of the invoice is kept on file. There are 3 mechanical helpers plus the owner who is the qualified technician, who operate from a workshop which is fully equipped with a compressor, approved oil drain, 2 x 2 poster lifts and 1 x 4 poster lift which are serviced up to date, working tables, a wash bay for the vehicles, special tools and 2 x Carman scanners and all the relevant and necessary loose tools to undertake major and minor services, general maintenance and engine overalls. The business is accredited dealers with Standard Bank Fleet and Wesbank Fleet, SA Warranties, the Innovation Group and Motorite. The business has armed response security, so vehicles can stay overnight or longer, and for those that canât be left in the workshop, there are security beams outside, in front and at the back (sick bay), as well as gate booms that are locked at night.The business has a prime location set amongst automotive sales dealerships . The business is serious about the work it undertakes and ensure the clients are satisfied by following up with after servicing telephonic calls to ascertain if the clients are satisfied with the work. .It also whilst servicing the vehicles informs the client of any possible future problem on the vehicle which may be apparent and can be attended to prior to any pre em ted damage being done to the vehicle.
How are the clients attracted to the business?
Clients requiring vehicle servicing , engine or gearbox overhauls or any type of engine automotive repairs are attracted to the businesses services of such. The businesses core operations is one of attendance to related repairs, maintenance and engine overhauls which at some time all vehicles will require. The workshop is well known for its reliable and efficient services to vehicles, this workmanship has been a supportive instrument in adverting through strong word of mouth referrals. The business has prime location and good roadside visibility of its signage. The businesses premises are situated amongst automotive dealerships.
What Advertising/Marketing is carried out?
In the beginning, a lot of advertising was done through local media (2 x local newspapers) and on the radio. Now the advertising has been totally scaled down on due to the fact that the business has a substantial client base and feels there is no need to advertise its services ant longer as everyone in the town and surrounding areas is familiar with the businesses operations and the quality of services which it offers them by now. The business however yearly places for all its supporting clients a well wishing Christmas add in the local media .
Does the business have any contract work?
Yes, they have agreements with Wesbank Fleet, Standard Bank Fleet and the Innovation Group. With credit card payments, they have an agreement with Diners Club.
What competition exists?
When the business started, there was only one other workshop like this. When the people saw that the business was growing, more workshops opened, but did not stay open for long. At this stage there are about 4 other workshops, but they all support each other, by referring clients that they could not help or by helping with information on vehicles. The motor dealers also have a good working relationship with this business, as well as dealers in Polokwane and Modjadjiskloof.
What are the seasonal trends?
Business is the same throughout the year, due to the fact that they work on all make of vehicles and the customerâs service on a regular base. It is only for December that the workshop is closed for a month, for the holidays. It is also the time that the whole staff take their annual leave and most of the business clients are away on holiday.