How does the business operate on a daily basis?
There are 10 teams that are tasked on a daily basis to attend to the repairs/ maintenance and service agreements and contracts that are in place. The business operates mainly in the greater Durban area, but on occasion travel to other KZN towns and cities, or other Provincial areas.
How are the clients attracted to the business?
Word of mouth referrals, tenders and the web site keeps the company developing new clients throughout the year. Due to the success of completed contracts of large malls and other industrial applications this company has become the preferred suppier to many new developments.
What Advertising/Marketing is carried out?
Website is updated on a regular basis, and all company vehicles have branded signage on them.
Does the business have any contract work?
Yes there are a variety of contracts in place dealing with commercial/ industrial and retail businesses
What competition exists?
There are a few other air conditioning companies in the area, but they operate on a much smaller scale.
What are the seasonal trends?
The servicing of the numerous contracts requires consistency throughout the year, so there are no real seasonal trends