How does the business operate on a daily basis?
The Owner and his wife handle the full management function of the business supported by staff member on the front desk.
The Owner also handles media requirements as well as IT assistance.
It must be pointed out that this business is a franchise, and as such the Buyer needs to pay a joining fee and be approved and trained by the Franchisor. The fee is included in the price asked.
How are the clients attracted to the business?
High visibility through corporate above the line advertising.
Strong local Social Media component.
Action Ads on weekly basis....local initiative.
In house mailing list of over 2000 local clients used for promotional activities.
What Advertising/Marketing is carried out?
Above the line Marketing and Promotional initiatives by Franchisor.
Does the business have any contract work?
This business is the chosen service provider for a number of local companies as well as the branches of many national retailers.
Like most businesses in this region, there are no formal contracts but solid relationships exist.
What competition exists?
This business is unique as it offers all the office services under one roof.
What are the seasonal trends?
The town itself holds many promotional initiatives throughout the quiet periods to encourage visitors which assists in reducing the high seasonal variance experienced by many businesses such as restaurants.