How does the business operate on a daily basis?
The manager sees to the running of the business. The manager checks and confirms bookings that have been received. Manager ensures staff are doing their duties and that guests are comfortable. Guesthouse offers a laundry service and will also help with arrangements for transportation for guests. Guesthouse offers breakfast, lunch boxes and dinner.
How are the clients attracted to the business?
The guests are attracted to the business by strong word of mouth referrals, it is listed by major travel agencies as preferred accommodation. There is continued support from a loyal client base. The attractive website of the guest house offers exposure to local and overseas travelers and enjoys positive comments and guest reviews. The business enjoys frequent support from business people traveling in the area. The guesthouses accommodation is fairly priced and affordable. Additional attractions encouraging visitors in the geographical are; a popular waterfront comprising of a mini golf course, 10 pin bowling arena, children's play areas and popular restaurants. The area has a new shopping Mall and new restaurants attracting visitors from neighbouring areas seeking overnight accommodation. The popular Graceland Casino is nearby with loads of live entertainment and an 18 hole Gary Player Golf course.
What Advertising/Marketing is carried out?
The marketing is done mostly on the Internet with the website being listed on various prominent platforms. The guesthouse is also linked to various national guest house accommodation directories. The word of mouth referrals play a strong role.
What competition exists?
There are numerous competitors in the surrounding geographical area, some enjoy similar support to this business. Most guesthouses in the area do not have the benefit of this guesthouses historical trading, continued support and excellent reputation.
What are the seasonal trends?
The business has regular consistent clients throughout the year, many being regular clients and business people frequenting the region.