How does the business operate on a daily basis?
The manager(s) oversee the day to day functioning of the business, from open to close. This involves managing cost of sales, purchasing, balancing of tills, cash floats plus supervising the staff and the bar. The business applies a 2-shift system. The menu caters for a majority of tastes and offers breakfast, lunch, supper and deserts. Regular special offers are promoted by the franchisor.
How are the clients attracted to the business?
The brand is a huge attraction and visitors to the center often frequent the restaurant.
What Advertising/Marketing is carried out?
National advertising campaigns are run by the franchisor on a variety of media platforms. The restaurant's good reputation precedes it. There is a Facebook page.
What competition exists?
There is another restaurant in the center.
What are the seasonal trends?
Business peaks over the holiday- and festive season(s).