How does the business operate on a daily basis?
It is a very simplistic business consisting of two elements namely screening tests for attentional problems and facilitating Biolink attention training biofeedback sessions. Normally screening tests are done on appointment at the study center but in special circumstances mass assessments can be done at e.g. schools. For facilitation, learners are dropped off at the study center, they do their session in the allotted time-slot and are collected or leaves afterwards. The owner / manager needs to see that equipment etc is in good order and sessions are set upon arrival. It is necessary to be available to assist learners during these sessions. The agency receives referrals from the national website.
How are the clients attracted to the business?
This is arguably the market-leader in its business space. When potential clients become aware of it and it is within their financial reach, it is the de facto standard.
What Advertising/Marketing is carried out?
The services are marketed to the general public, learning centers (schools, etc) and business-associated medical practitioners leading to clients. The licensor does national and other marketing whilst the agency does pamphlet distribution and electronic media advertising at schools, medical practices and other learning centers. The agency has its own website which is linked to the main website.
Does the business have any contract work?
Each learner has to sign up for a specified number of lessons which is paid for in advance. The business currently tutors 33 learners, most of whom have completed their annual sessions. Renewed advertising needs to be done. To simplify this process, new (electronic) advertising material is sent out from head office. Excellent social- and printed media advertising material is made available.
What competition exists?
There is support groups etc doing wonderful work in this area but this business is unique in the sense that the highly researched technology, approach and advanced systems places it in a league of its own.
What are the seasonal trends?
The business is very tied-in with educational calendars.