How does the business operate on a daily basis?
The manager and staff open the store in the morning and start the daily preparations. The owner visits the store once a week to check on the operations and discuss matters with the staff.
The owners does all the payments and ordering for the store and she's in contact with the managers to arrange ordering, stock-take and deliveries.
How are the clients attracted to the business?
Most of the clients are repeat customers working in businesses and office blocks close by. The business is also in a very popular location attracting many walk-in clients and passing trade.
What Advertising/Marketing is carried out?
The Franchisor does some marketing from the brand and provides the store with updated posters and pamphlets for marketing purposes.
The owner also does monthly pavelite adverting and runs various social media platforms to market the business.
What competition exists?
Normal competition within the food industry exist. However, there is no other similar business offering the same menu in close vicinity.
What are the seasonal trends?
The business tends to pick up during October - December with January being a bit quite.