How does the business operate on a daily basis?
The main store operates as follows: One front of house staff member dealing with customers, one staff member handling repairs, and one driver. Franchise fees are collected from the two existing franchisees.
How are the clients attracted to the business?
Clients are attracted via word of mouth as well as passing trade.
What Advertising/Marketing is carried out?
There is currently a small online marketing budget. This has been scaled back as it was not found to be effective.
Does the business have any contract work?
No contract work but plenty of repeat business and a fair amount of corporate clients
What competition exists?
There are many cellphone repair stores, but this franchise is an approved Apple reseller and has a great reputation.
What are the seasonal trends?
There are some trends with Dec/Jan/Feb being quieter but this does vary from one store to the next.