How does the business operate on a daily basis?
The business is mainly manager run who places orders with head office and receives deliveries. Prep work is done in the morning for the day and orders are processed as they come in. The staff is well trained by Steers itself and the systems are in place to ensure minimum losses with stock.
How are the clients attracted to the business?
There is large signage all around the centre and above the shop itself. The business is also well known.
What Advertising/Marketing is carried out?
All advertising and marketing is handled by Head Office. Local marketing should also be done to increase sales and exposure.
Does the business have any contract work?
The business is over the counter sales and there are no contract work.
What competition exists?
There are competition but it is a couple of blocks away.
Famous Brands are opening a Steers Take Away at Total garage about a block away form the shop. It will purely be take aways, no sit down nor deliveries.
What are the seasonal trends?
The business is normally quieter during December and January.