How does the business operate on a daily basis?
The business has an established client-base that they regularly visit and email. These clients give briefs and budgets for their branding/marketing exercises. They then advise and source on the requested promotional materials and labour.
They outsource and oversee production and quality to meet the clients requirements and deadlines.
How are the clients attracted to the business?
Referrals, business relationships, preferred supplier agreements, website marketing, social media, and a well-established name in the industry with a fantastic record of loyalty and proven track-record of consistent delivery
What Advertising/Marketing is carried out?
Website, Facebook, internal advertising on a number of client based procurement portals.
Does the business have any contract work?
Preferred supplier of group of companies, which is an essential part of the business. Good BEE status will be increasingly significant.
What competition exists?
Many small promotional companies running with small budgets and operating out of a home-based office.
What are the seasonal trends?
Festivals in the school holidays between March and June. General corporate launches and sponsorship drives all year round, with increased levels of activity from October through to December. January and February are quiet months.