How does the business operate on a daily basis?
The business is owner run and there is not a great deal to be done on a daily basis
How are the clients attracted to the business?
The owner calls on local businesses to sell the ad space
What Advertising/Marketing is carried out?
There is a web site for the franchise and each site has an advertising board attracting future business.
Does the business have any contract work?
Yes, the clients all sign a 1 year agreement.
What competition exists?
Other types of advertising, but no direct competition.
What are the seasonal trends?
Depending on how the advertising space has been sold this can either be flat throughout the year or a burst of activity in the beginning and a quiet rest of the year.