How does the business operate on a daily basis?
The owner works remotely and has a meeting with his two employees on a daily basis to go through orders and payments.
The owner has a manager in place who corresponds with clients and attend to their enquiries, processing orders, printing products and make sure the products are delivered to their clients.
How are the clients attracted to the business?
This established business has a loyal client base that has been supporting them for 9 years.
They have competitive pricing on all their products and service not only Johannesburg based clients but courier their orders across South Africa.
What Advertising/Marketing is carried out?
Online marketing and Google adwords are the core of this businesses marketing plan. They have a great online presence which includes a brand website and social media pages.
Majority of their clients find them via their website.
What competition exists?
There are various competition in the printing industry.
What are the seasonal trends?
December and January tends to be quite. The business also closes for 3 weeks in December