How does the business operate on a daily basis?
Breakfast, lunch and dinner are served daily from Tuesday to Sunday. Online and telephone requests for hosting of children's parties are responded to and booked. Stock control, cleaning and supervision over play area also take up a substantial portion of the day.
How are the clients attracted to the business?
The business is very visible from the street front. Word of mouth. Active Facebook page with more than 3000 followers.
What Advertising/Marketing is carried out?
They advertise specials on Facebook. They are also very involved with creches and schools in the area and hand out play vouchers.
What competition exists?
There are other family restaurants with play areas for children, but there is nobody that offers entertainment for the whole family. Fully licensed, great food, supervised play area, cigar lounge, pool tables, coin operated slot machines... they have it all.
What are the seasonal trends?
Turnover peaks during winter because it is an indoor venue offering great entertainment to young and old.