How does the business operate on a daily basis?
The owner visits businesses in his area to market the opportunity to them. He assists them with the application and service agreements.
He will also do the installation of the card device or should it be more complex the holding company will assist with this.
How are the clients attracted to the business?
This business offers their clients a low cost option for a card machine and this is very attractive option for small business owners.
What Advertising/Marketing is carried out?
The owner spends a lot of time cold calling. This is the main method used to sign up more clients.
They don't do any other marketing or adverting of their own. The holding company does marketing on a national basis.
Does the business have any contract work?
Yes, the business has currently 300-350 active clients on their books.
What competition exists?
Commercial banks and other similar companies provide similar services and handsets.
What are the seasonal trends?
November - December is the busiest time of the year for this business.