How does the business operate on a daily basis?
Between the two employees one always liaise with customers to confirm orders and do marketing, the general worker assists with the actual manufacturing of the ice packs.
Both employees are responsible for the delivery of stock to clients.
How are the clients attracted to the business?
Most of the clients have been with the business for a long period of time, new clients are usually word of mouth. The owner does not do much marketing for the business. This is something a new owner can focus on.
What Advertising/Marketing is carried out?
The owner has branded vehicles. No other marketing is carried out at the moment.
Does the business have any contract work?
Yes, the business has 40 existing regular customers.
What competition exists?
No competition in the area. There are a few smaller suppliers that buy stock from the owner.
What are the seasonal trends?
The business is very seasonal with October - January being extremely busy and in the winter months it slows down.