How does the business operate on a daily basis?
Employees are in place to carry out every task and aspect of the business. They are supervised and coordinated by a manager, who also does administrative work and payments. Currently the owner is the manager.
How are the clients attracted to the business?
Word of mouth by satisfied customers and repeat customers.
What Advertising/Marketing is carried out?
Intensively and exclusively online and free of cost. After years of experimenting with all sorts of print adverts, online proves itself as most effective. This work is carried out by trained employees.
Does the business have any contract work?
What competition exists?
There is no direct competition. It is a uniquely small and specialized niche market, in which the business has been established for a decade. The nearby franchised licensed dealerships are not considered competition, because they are only permitted to deal with new and branded items exclusively.
What are the seasonal trends?
Due to it's nature in the motor luxury industry, business can be quite volatile in terms of turnover. There are sometimes a few quiet months and then all of a sudden it is incredibly busy. The 10 year statistic shows a steady trend up.