How does the business operate on a daily basis?
The business's daily activities are:
Prompt removal of the deceased from home/hospital to their mortuary at any time of day or night;
Clothing and preparation of the deceased in the coffin;
Obtaining the necessary documentation from doctors;
Registration of the death with the Department of Home Affairs;
Obtaining the official death certificate;
Placement of Funeral and Death notices in newspapers;
Consultation with ministers, organist and all other participants;
Arrangement with chosen Cemetery/Crematorium;
Arrangement with florist for all floral requirements;
Arranging of family transport;
Arrangement with caterers for refreshments;
Arranging printed bulletins;
Arranging photographer/videographer when required;
All individual items such as white pigeons, balloons, bagpipers, various musicians and singers etc.;
Professional bereavement and trauma counselors;
Professional Estate Administrators;
Pet Funerals and Cremations;
The staff is well trained and very experienced to help to make this final goodbye personal, unique and very special with the use of photoâs and personal items.
How are the clients attracted to the business?
The clients are attracted to the business by delivering an outstanding service to the deceased family, such as suggested ideas to consider, and help them through the many decisions that need to be made. They will take the burden of detail off the bereaved family in order for them to concentrate on other matters at hand which does not form part of the funeral.
What Advertising/Marketing is carried out?
Advertising/Marketing is mainly by word of mouth, website and Face Book and community involvement.
Does the business have any contract work?
The Owners prefer not to have contract work, for contracts imply doing the work at below cost. They have institutions and ministers who regard them as "preferred" Funeral Directors and very large loyal customer base who made use of their services before and will contact them again when the need arises.
What competition exists?
There are numerous competition in this industry such as Avbob, Doves, Maartens just to name a few.
What are the seasonal trends?
The high season of the business is during the winter months May to Aug.