How does the business operate on a daily basis?
The Owner has an efficient staff structure in place with each team member having their own area of responsibility.
The Owner acts in a General Management role and need not be present at all times since the production team is well structured and able to work independantly.
How are the clients attracted to the business?
This is a very niche market business and there are only a few others within SA with this one enjoying the major market share.
This particular company is well known for its quality of product and service levels.
What Advertising/Marketing is carried out?
Product type does not lend itself to high impact above the line marketing initiatives ...it is a destination business.
As it is a sought after business with specific product offering, the business has a strong exposure on it's web site along with similar type media.
Does the business have any contract work?
The business does repeat work for many corporate clients who have strong above the line branding.
Even when no signed agreements are in place, this business hold the moulds and therefore get repeat orders as and when required by the client.
What competition exists?
There are a few smaller operators and two other main stream players.
Despite competition, this business often has an order book of up to two months.
What are the seasonal trends?
The trend allows the business to close for two weeks in December but there is no other significant seasonality.