How does the business operate on a daily basis?
The franchise stores operate from 1 shopping center and 1 strip mall. The business is operated with a strong management team of 7 and the owner.
How are the clients attracted to the business?
Well know longstanding South African brand that was established in 1967 with now over 500 stores. The brand is continuousy offering breakfast / lunch special and has a strong loyal customer following.
What Advertising/Marketing is carried out?
The franchise is continuously involved with national advertising and branch promotions through in house promoting or advertising via TV or radio.
What competition exists?
Other food franchises are located in the area, however do not have the same csutomer following as this brand. Due to the loyal following, also a destination store.
What are the seasonal trends?
Increased business is very much seen over private / government school holidays periods. Very popular over the weekends.