How does the business operate on a daily basis?
Owner sold some ads part time until July 2016 when he became too busy with his other businesses and his wife took the business over.
Franchisee to sell adverts to small businesses in their area.These adverts will be shown in selected Doctor waiting rooms.
Adverts are viewed by a captive audience, which means the ad slots are very easy to sell.
Franchisees are required to visit each site once a month to ensure the technology is still functioning correctly and to load the adverts onto the system. The clients may change their adverts once a month, and the franchisor does all the development and artwork for the adverts.
How are the clients attracted to the business?
Just started with a four page website about two months ago and owner is very happy with the results. He also has adwords setup but not going yet.
The Franchisor has a website which also advertises each franchisee in their specific area.
Head Office enquiries will also be allocated to the correct franchisee
Franchisees can do local advertising in their area to attract more clients.
What Advertising/Marketing is carried out?
Business has a FB page that has generated good leads.
Does the business have any contract work?
Most clients sign up for one year and either pay over three months (to get a special price) or sign a monthly debit order.
What competition exists?
No competition that the owner is aware of.