How does the business operate on a daily basis?
The parents bring their kids to school from 06:45 when breakfast is served. The teachers follow a set curriculum with the kids which focuses on fine and gross activities, story time, reading time, play time and naps.
The owner is involved in the business on a daily basis. However she is not part of the teaching staff at the moment.
How are the clients attracted to the business?
They have a active social media platform informing the public of their activities. They also have a updated website.
However, most of the new children being enrolled is through word-of-mouth as the school has an excellent reputation within the community.
What Advertising/Marketing is carried out?
The business has a website which gets updated on a regular basis. They also have a active social media platform that they use to advertise the school and update the public on the kids activities.
Does the business have any contract work?
Parents enroll their kids in the beginning of the year and rarely leave mid-term. They pay school fees monthly in advance.
What competition exists?
There are a few other nursery schools and pre-schools in the area.
What are the seasonal trends?
August & September tends to be more busy with new registrations and enrollments for the next year.