How does the business operate on a daily basis?
The owner needs to make appointments with potential advertisers and handle the related admin, as well as popping into each site twice a month
How are the clients attracted to the business?
The franchisor has a website which attracts inquiries for the various areas, but aside from this the owner needs to approach potential advertisers. Intensive training is provided, in which the first 3 ads are sold by the franchisor who is accompanied by the franchisee, so the owner is fully equipped by competion of training, to sell.
What Advertising/Marketing is carried out?
There is a web site for the franchise and each site has an advertising board attracting future business. Aside form this, the franchisee markets the business personally
Does the business have any contract work?
Each client signs a one year contract
What competition exists?
No other business targets the same market as this business.
What are the seasonal trends?
Depending on how you decide to structure your time, the turnover can be made in a short period of time, or regularly throughout the year. No noticeable seasonality in terms of demand.