How does the business operate on a daily basis?
Operated hands on living on site by the owner / operators
How are the clients attracted to the business?
Through various marketing campaigns fully described in Marketing section but additionally as a transient locale between Cape Town and Namibia it is ideally located for tourists and business travelers on the extended N7 route
What Advertising/Marketing is carried out?
Besides having their own website and Facebook page the current owners promote via 3rd party portals including, but not limited to, AirBnB, bookings.com, Trip Advisor, Go Magazine, Safarinow.com, Lekkerslaap.co.za, SA-venues.com, RoomsforAfrica.co.za, Namaquawestcoast.com, Travelground.com, sleepingout.co.za, cearbergexperience.co.za
Does the business have any contract work?
No Contract work but due to there being no competitive accommodation facilities within the direct vicinity annual return of botanists and flower seekers to the Namaqualand are a consistent source of business over this period
What competition exists?
Only one other accommodation facility is a self catering facility with 1-2 rooms only ! the nearest options / competition exist 67km due south.
What are the seasonal trends?
Nuwerus is situated within the Hardeveld botanical region adjacent to the Knerksvlakte Nature reserve which is famed for its spring wild flower season, so the lodge enjoys an addition boost just out side the seasonality of the Cape Region over traditional winter low and summer highs.