How does the business operate on a daily basis?
A GM, who has been with the company for a number of years, has been put in place to run the company on a daily basis. 5 x Managers of warehouses and show rooms open the business each morning. The Operations Managers run the sites and do the planning. The 2nd tier management of this company is very strong and they run the company on a daily basis.
How are the clients attracted to the business?
The client has exquisite show rooms with one particularly large show room in the right area in Sandton showcasing all of their flooring products. They also exhibit at upmarket industry related expo's. The Specifiers, who they employ, continuously visit architects and designers who work on large building projects. These relationships have resulted in excellent repeat business. Upmarket developments and their developers seldom look elsewhere.
What Advertising/Marketing is carried out?
They exhibit at the top industry-related expo's in the country. They advertise in various high-end publications such as Conde & Naste. They also have a presence on social media and have a website. Their showrooms also bring in good business.
Does the business have any contract work?
Yes. Each job is controlled by way of contracts.
What competition exists?
This company is the leader in South Africa for turnkey operations in relation to installation of high-end flooring. The competition in this sector is some way behind.
What are the seasonal trends?
Although December and January are slightly slower due to closing for 3 weeks of builders holidays July to November proves to be exceptionally busy because clients want to complete jobs before December.