How does the business operate on a daily basis?
Existing and new clients book for beauty treatments. Various treatments are offered ranging from, facials, manicures, pedicures, waxing, washing and blow drying of hair and many more. Their current loyalty base is around 2,300 members and growing.
How are the clients attracted to the business?
This is a strong beauty salon brand where the franchisor constantly look at enhancing the brand with aggressive marketing. The store is located in a very popular mall on the west rand with excellent position.
What Advertising/Marketing is carried out?
The franchisor does most of the advertising and marketing. Monthly specials and promotions are offered.
What competition exists?
There are several competitors, and related competitors in the greater west rand, this store tend to compete with other franchise stores in the area as opposed to other brands or privately owned salons.
What are the seasonal trends?
October through to December are generally the busiest months.