How does the business operate on a daily basis?
The gym is open from 6am-10am in the morning. It re-opens from 1pm to 7pm
How are the clients attracted to the business?
Mostly word of mouth. Staff also participate in promotional stands at the malls
What Advertising/Marketing is carried out?
The owner has a relationship with some schools around the area, and participates in events they have by putting up a gazeebo and handing out flyers and sign up new memberships.
The staff also have occasional table stands in the nearby shopping centres.
Does the business have any contract work?
The business mainly has individual membership basis.
What competition exists?
There is no other ladies gym nearby in the East Rand, other gyms exist for both male and female.
What are the seasonal trends?
New memberships are all year round, with a slight increase in Summer.