How does the business operate on a daily basis?
The owner is at the business on a daily basis but not one of the therapists.
How are the clients attracted to the business?
The business has a loyalty program giving 10% discount when a client does a certain amount of treatments at the salon.
They also sponsor a voucher or hamper for university competitions or pageants
What Advertising/Marketing is carried out?
They have a new website and a very interactive Facebook-page. The owner also regularly advertise in the University paper.
They have done pamphlet drops in the past.
What competition exists?
None direct competition in the centre, however there a 2 franchised beauty salon's in the area.
What are the seasonal trends?
The winter season and during holidays are usually quiet.