How does the business operate on a daily basis?
The business receives daily calls, emails, SMSâs and WhatsApp messages from clients, requesting their services. Some clients require urgent attention, others are pure enquiries, and some clients are booking a time for the technicians to go out to their home/office etc on a specific date. A large number of their current client base derived from word of mouth. They strive to give their clients the best possible service and value for money. They also enjoy lots of referral work from long standing clients.
How are the clients attracted to the business?
Referrals, active website that generates many enquiries and other social networks, visibility of vehicle which is clearly and professionally branded.
What Advertising/Marketing is carried out?
They do have a website that runs on Google. It is currently on organic search. This has brought in many new clients. Apart from the website they are members of various social media platforms.
Does the business have any contract work?
There is no signed contract in place but they have standing arrangements with some large businesses such as:
Bally Green â Drain cleaning 2 x yearly for 4 complexes. The Shopping Centre â Sunninghill â All maintenance.
Montpark Complex â Drain cleaning at least 2 x yearly.
What competition exists?
There are many plumbers in Johannesburg, but the vast majority does not have the equipment and specialized services the business offesr. They are often are requested by other plumbers to perform camera inspections, unblock tricky drains and high pressure cleaning of drainage lines.
What are the seasonal trends?
Drain problems happen all year round, they are not seasonal due to the various issues that can arise. In the rainy seasons, most requests are for storm water pipe cleaning and rain water down pipes. In winter there are more geyser related issues. All year round for plumbing maintenance issues such as running toilets, blocked basin etc.