How does the business operate on a daily basis?
The owner spends mornings in the business and attends to the various marketing activities and suppliers. There is a manager who has been with the business since the beginning and is capable of handling the full operation.
The business has changed course somewhat since it started, with the owner happy to follow the demand for catering. There has been growing interest in orders for platters from businesses and homes in the area, whilst holiday periods are very busy in terms of children's entertainment.
How are the clients attracted to the business?
The business is well situated in a busy shopping centre in a suburb full of young families so it has not taken long for word to spread.
What Advertising/Marketing is carried out?
The business has a website and also advertises in various publications. One of the staff hands out flyers on quiet mornings.
Does the business have any contract work?
No contract work but they have a lot of repeat business
What competition exists?
There is no other business concept like this at the moment - a comprehensive, reliable service offering
What are the seasonal trends?
School holidays are busier