How does the business operate on a daily basis?
Bookings are received on a daily basis. Owner is the only driver and will accommodate clients according to his schedule. He travels to the airport approximately four times a day and makes bout 105 trips per month.
How are the clients attracted to the business?
Mainly via word of mouth.
What Advertising/Marketing is carried out?
The only advertising is an advert in the yellow pages.
Does the business have any contract work?
No, the owner has avoided signing contracts with clients, due to him being the only driver. But he has longstanding clients that continue to make use of his services. The business boasts with a huge database of over 1000 clients and their details.
What competition exists?
There is a lot of competition but because of exceptional personal service the owner gets enough business to keep him busy without any advertising.
What are the seasonal trends?
No real visible trends.