How does the business operate on a daily basis?
The store is managed by a full-time receptionist and there is also a full-time cleaner. The stylists all earn a percentage of haircuts.
How are the clients attracted to the business?
The store is located in a large shopping centre and so attracts a fair amount of business from passing trade. It has a good reputation so word-of-mouth brings a lot of business. They also have their own website
What Advertising/Marketing is carried out?
The company advertises in local children's publications, they have a facebook page, and they market to schools in the area
Does the business have any contract work?
No, but many happy repeat customers
What competition exists?
There are other hair salons and barber shops in the centre, but this is a speciality store catering for the entire children's market. Parents bring their children to for their first haircut, and return for many years.
The business differentiates itself from competitors by employing stylists who have experience in styling ethnic hair in addition to caucasian hair.
What are the seasonal trends?
School holidays are always busier, with the season being extended by the combination of public and private school terms.