How does the business operate on a daily basis?
24/7 offering of accommodation and deluxe Spa services
How are the clients attracted to the business?
Via traditional (Global Distribution Systems) Booking.com , Local Sales and Marketing activities to Travel Agent contracts and Tour Operator preferred rate contracts. Spa facility has a regular return day on day clientele base that compliments the hotel guest business generation. Well established and very high internet ranking that focuses its efforts on both corporate and leisure travelers locally and internationally.
What Advertising/Marketing is carried out?
Registered with booking.com , Tripadvisor.com / southafricasun.co.za and Interactive web site
Does the business have any contract work?
Contract rates with Corporate clients, Travel Agents and Special Tour Operator discounted rates.
What competition exists?
Only direct competitor is a large 5***** Hotel and hence the reason for positioning this boutique ultra luxurious offering to fill a very present gap in the market.
What are the seasonal trends?
Very limited seasonality due to diverse mix of markets and customers being a total cross-section of local and international, business and leisure. For this reason, there is only an annual rate, not a seasonal one applied
Key Performance Indicators
Hotel Occupancy 83%
Average Length of Stay 2.5 nights