How does the business operate on a daily basis?
Clients either call or walk in for an appointment or to purchase skin products, dealing mainly with the receptionist. The owner & two facial, massage & skin specialists , as well as, a nail specialist, provide services within the 3 individual rooms. The owner also orders the stock & controls the financial side of the business.
How are the clients attracted to the business?
The long established business (26 yrs) within the same premises, has built up an excellent name for quality service & products, provided by professional staff, leading to numerous word-of-mouth referrals. In addition, the position on the outside of the shopping centre allows for many walk-by potential clients. Further positives are the website & facebook page.
What Advertising/Marketing is carried out?
A good website & facebook page, while banners & loyalty programmes have been utilised
What competition exists?
A similar business operates within the same centre, but is well below par, in size, staff & services. Within a nearby centre there is a similar business, but the two manage to equitably share the market of this suburb. The industry trend is that businesse this size exist across suburbs & share the market without detriment to each other.
What are the seasonal trends?
Turnover: Dec, Jan, & July tend to be the highest & Feb the lowest (but within 25% of the mean)