How does the business operate on a daily basis?
The store is a retail outlet and is open six days a week. Number of feet fluctuates.
How are the clients attracted to the business?
Clients are attracted through the KE website, social media, referrals, word of mouth.
What Advertising/Marketing is carried out?
KE Head Office does extensive marketing on social media platform with in excess of 60,000 followers on Facebook. The individual store advertises on instagram and Facebook and promotes products through a network of Gynaecologists.
Does the business have any contract work?
What competition exists?
There is another Baby Shop in the area, but this store seems to attract their clients and the seller therefore do not consider the other store as major competition.
What are the seasonal trends?
December is traditionally quiet.