How does the business operate on a daily basis?
Owner has a fixed route for each day of the week, in an attempt to reach each client on a weekly basis.
How are the clients attracted to the business?
By cold calls to workshops and panel beaters not on his data base and excellent advertising through websites, magazines etc
What Advertising/Marketing is carried out?
Websites, magazines, branded vehicles and direct advertising to the industry.
Does the business have any contract work?
No contract work but regular clients.
What competition exists?
Limited competition from other hardware stores.
Snap-On specializes in Auto industry hardware which the normal hardware shop does not provide.
What are the seasonal trends?
Constant sales throughout the year.