How does the business operate on a daily basis?
1 partner manages the staff to clean and service houses, attends to online booking inquiries and liaises with service providers to attend to maintenance issues. The other partner attends to admin, financials and marketing.
How are the clients attracted to the business?
Marketing through website, exposure on Facebook, promotions with the local Tourism bureau, flyers, adverts, magazine articles and blogs. Word of mouth and repeat business
What Advertising/Marketing is carried out?
Dedicated website , Google Adwords, Facebook, Xplorio, SA-Venues, Airbnb, Travelground, Lekkeslaap, local wedding venues.
Does the business have any contract work?
All clients have a contract with the business with scope to sign on more properties within the vicinity. 5 Maintenance contracts, and 8 Holiday letting contracts
What competition exists?
Small establishments running their own properties on Airbnb, independent operators looking after a few houses in the village. Larger establishments that have a few units on their property and are all owner-managed.
What are the seasonal trends?
Winter in the Cape can be very slow, with âthe seasonâ picking up from September through until April. May â August is quiet. Wedding season begins in October, and there are a number of venues close to the village that do not have sufficient guest accommodation. Very popular as a weekend destination for local residents of Cape Town central