How does the business operate on a daily basis?
The business will receive inquiries for a future function either telephonically or via email, which one of the very capable staff members will respond to. Once the quote is accepted by the party making the inquiry, the team will start planning the event. The event will always involve the renting of the premises, set up for the specific type of event such as a conference, wedding, birthday celebrations, the launching of products, award ceremonies etc. to name only a few. The packages are flexible it might include meals and a bar or the client may supply their own caterers, subject to approval but that service will then be subject to a surcharge payable to the business. All events are paid upfront prior to the function.
How are the clients attracted to the business?
Facebook, various websites, word of mouth. They also do some marketing to corporate companies and they have a large client base. Other event companies also approach them from time to time. New customers normally find them on venue searches.
What Advertising/Marketing is carried out?
Not really much more than Facebook and their website but they do street pole adverts from time to time, which is apparently very successful. A number of articles in newspapers and certain magazines featuring the venue has appeared in the past.
Does the business have any contract work?
No, they don't have contract work, but they have lots of repeat business, with a large customer database including a large number of the "Whose Who" in business, entertainment, and sports.
What competition exists?
Obviously, there is an abundance of venues and facilities to choose from in Johannesburg, but not that many which can offer the high standard of facility, safe and secure parking and very conveniently situated in one of the top neighborhoods in northern suburbs of Johannesburg.
What are the seasonal trends?
The latter part of the year is normally busier than the beginning, but it is also not a constant and/or proven trend as any company or even individuals can have an event any time of the year.