How are the clients attracted to the business?
There is a website and a Facebook page but mostly regular customers.
What Advertising/Marketing is carried out?
Facebook, website, Gumtree and flyers.
What competition exists?
There are shops in the vicinity but they only trade in new equipment. This particular business mainly trades in second hand equipment, so there is no competition for 20 km.
What are the seasonal trends?
Moderately slower months in Winter and high season in Summer. Christmas is a very high season.