How does the business operate on a daily basis?
Open 9am . Do stock taking of fast moving items, place orders if necessary.
Do merchandising and manage the Point of Sale and assist customers.
How are the clients attracted to the business?
This liquor store is situated in a small shopping center in the middle of a large residential area.
This liquor store is also a member of the Blue Bottle group ( A mass buying Group) which offers continuous special deals, promotions and distribution of pamphlets.
What Advertising/Marketing is carried out?
A member of the Blue Bottle Group which continually arrange promotions, discount deals and distribute pamphlets in neighborhood.
Does the business have any contract work?
No contact work but preferred supplier to licenced clubs in the area.
What competition exists?
No competition in the immediate area. Local residence have to exit neighborhood to find other liquor stores.
What are the seasonal trends?
Expecting a huge spike in December month over the festive period.
Generally, winter months slower sales, higher in summer with peaks over Christmas/New year and Easter Week-ends.