How does the business operate on a daily basis?
The dance school is open 2 days a week. The owner schedules couples classes, wedding couples or group classes with her instructors .
One of their employees open and closes the dance hall every evening when they have classes scheduled.
Classes are 45 minutes and the instructors handle all the registration and administration on dance evenings. The owner pops into dance evenings to oversee all the activities , however her instructors are more than capable in running the whole evening.
How are the clients attracted to the business?
The business is well-known in Pretoria. Many of their clients are through word-of-mouth advertising. This is not a typical dance school but rather an interactive, fun evening learning how to dance socially.
What Advertising/Marketing is carried out?
The business has a website, social media platform and make use of Google Adwords. They also advertise in wedding magazines and at the wedding expo.
Does the business have any contract work?
Currently they have approximately 80 active memberships. Their membership agreements runs for 6-months. Non-members are also welcome to join and pay a once-off fee for the night.
What competition exists?
No direct competition in the area, they have a very unique fun style of teaching their members to dance socially and do not provide training in styles such as ballroom.
What are the seasonal trends?
The business closes over the December Holidays and they are usually quiet during April with all the public holidays.