How does the business operate on a daily basis?
The owner opens and closes the business daily. He is responsible for purchasing new stock. He and his wife are involved in the shop, assisted by a small team of shop assistants.
How are the clients attracted to the business?
The business is a landmark on the R62 tourist route and is a destination shop for tour groups, particularly those from Europe and the USA. The business offers a shipping service to any destination world-wide which is particularly attractive to the many foreign visitors.
What Advertising/Marketing is carried out?
The business does not advertise or market actively. Customers are encouraged to take photographs of themselves in and around the shop as these inevitably get posted on Facebook. As a result there are very many word-of-mouth referrals. The business also has its own Facebook page and has very high ratings on TripAdvisor.
What competition exists?
There is no competition in the immediate area and the business has a reputation among tour guides of being one of the best of its type in the country - both in terms of the quality of goods and pricing.
What are the seasonal trends?
The summer months are generally busier as European and American tourists visit the area.