How does the business operate on a daily basis?
The owner and his wife "man" the office and deal with customer requirements and sourcing activities. The business has 2 persons involved in the collection and delivery of orders. They also at the same time approach potential new customers while they are in the field and a commission can be earned when they successfully secure new business.
How are the clients attracted to the business?
The 2 drivers actively collect information on new and potential customers. The internal salespeople market their large database of between 300-400 clients. Buyers of larger businesses often change jobs with the result that his new employer may consider this business' service. The key is to deliver exceptional service and added value. This often means collection and delivery within an hour to assist customers experiencing a crisis, or finding something the customer can't find himself.
What Advertising/Marketing is carried out?
The business has a website and distributes their product list. They also send out news letters.
Does the business have any contract work?
No contracts in existence but as already mentioned, most are repeat clients.
What competition exists?
There are many competitors in the market with similar activities, but judging from how easily the Seller managed to re-establish the business after the collapse of the previously sold business, it demostrates that the market is not over saturated with suppliers of the service. This owner's technical knowledge is very valuable.
What are the seasonal trends?
The annual upswings traditionally start in September with good sales in October and November. The past December was considered reasonable but it must be remembered that they were closed from 15 December to 8 January. There is however also someone on standby to assist even over the periods which the business is closed. The slower months are April and June/July.