How does the business operate on a daily basis?
The business operates on a daily basis by supplying Middle Eastern Halaal cuisine through retail fast food outlets. Freshly prepared from the Franchisor bakery are the pita breads which are then filled with delicious fillings and varieties of freshly prepared salads and meat or chicken in front of the client. The menu offers other Middle Eastern food varieties, Lafa and Falafels. The clients may select their own fillings at the salad bar and are able to see their succulent meat or chicken being sliced off the from revolving huge skewers with layers of meat. The Franchisor is one of the leading fast food chains, who has over the years developed a sound foundation for business policies and procedures, affording the prospective Franchisee business the best possible chance of success in this competitive market.
How are the clients attracted to the business?
The brand and cuisine attracts customers by offering a unique eating experience, very different from the norm. The type of Middle Eastern cuisine offered is tasty and wholesome, freshly prepared daily. Deliciously healthy salads, fresh pita and quality Falafel. The clients are in control of their own food, they have the choice of making it their way, meaning they get to choose from the salad bar what salads they or fillings they wish to have in their pita or with their meal. The brand name and umbrella under which the franchise operates itself is hugely supported and well established within South Africa. This new Franchise will attract a lot of customers by being located in the Food court of one of Cape Towns top malls.
What Advertising/Marketing is carried out?
Included in the purchase of the Franchise, and during the store construction, initial marketing and brand awareness into the area is embarked upon to ensure customer awareness of the new outlet and the fantastic delicious cuisine that will become available to them. This will take the form of pamphlet drops, posters, external advertising, and open day promotions. After the initial phase continuous marketing in the form of group promotions, specials and advertising in various forms will continue to be organized by the Franchisor to ensure the brand is continuously marketed to loyal supports and clients of the franchised businesses. The mall itself also markets its offering and all the stores.
Does the business have any contract work?
What competition exists?
There are many varieties of foods and restaurants available in the Mall and especially in the Food court. This Franchise attracts a lot of clients due to its fresh, healthy and Halaal offering, which separates them from most of their competitors.
What are the seasonal trends?
School and public holidays are usually a bit busier than the other times, although Franchises are usually profitable throughout the whole year.
The franchisor and the franchise
The Franchisor will provide training with ongoing HR support, guidance and development assistance, ensuring the Franchisee drives sales and profits higher. The menu has been developed over decades to create an exciting experience with distinct Middle Eastern flavors for the client. The Franchisor offers his Franchisee sound policies and procedures as well as many years of knowledge and experience within the industry. Ongoing support and development of products that are uniquely different in taste and presentation with main ingredients produced by the Franchisor are supplied. The Franchisor stands for providing leading concepts within the industry and an easy to manage user friendly Franchise concept, even helping to negotiate leases in the best suitability locations. The Franchisor is a member of FASA.