How does the business operate on a daily basis?
The business operate on a daily basis by receiving orders from existing or new customers. The orders been either printed from existing tablets or new design have to be created to the customers requirements. The business operate in the retail, packaging, food chemical and several smaller industries.
How are the clients attracted to the business?
Clients are attracted to the business by delivering of a very high quality of work. The owner and his representative stay regularly in contact with there existing and potential customers. Although the majority of customers are in the Gauteng province the business also convert and deliver product for customers in a 400 km radius from its factory on the East Rand.
What Advertising/Marketing is carried out?
The majority of business is from repeat- , ongoing and long-term loyal customers with whom the business has conducted business for decades. A full time external representative meet with existing and potential customers in order to grow the market share. The business also pro-actively contact customers on its vast database to secure orders and continuation.The business also has a web site but the relationship is predominantly person to person sales and promotion.
Does the business have any contract work?
The business does not have any contracts but has a large customer base of Â±3500 customers of which give or take, 50% is active. This leaves the rest of the customers to be part of the customer base which can become active again.
What competition exists?
There are 4 major players in Gauteng alone. The largest is estimated to be 10 times the size of the selling business. There is also one similar sized competitor and one smaller player. At this stage, the coastal areas are very much an unknown factor.
What are the seasonal trends?
The business is very cyclical with 40-45% of the annual revenue generated in the first 6 months and 55-60% during the last 6 months. During the peak months from September to December/Christmas the business often work overtime in order to meet deadlines and requirements.