How does the business operate on a daily basis?
The shop deals with regular customers who bring in "used" cartridges for refilling, or for purchasing of original new cartridges.The compatables are also retailed from the shop. Deliveries are carried out by the owner to local clients, within the Upper Highway area.
How are the clients attracted to the business?
Word of mouth referrals is the main source of developing new clients, and there is limited advertising placed in the local press. The website generates new clients, as well as the use of social media (which is growing every month.)
What Advertising/Marketing is carried out?
Facebook has recently become the preferred advertising strategy and it is growing every month by contacts being made with new clients.
Does the business have any contract work?
No, but there are a few new SMME outlets that are starting to order on a regular basis, which is encouraging.
What competition exists?
There are a few other suppliers of ink cartridges, but only carry a smaller stock holding, and do not have the same high esteem reputation, as this Franchise outlet has.
What are the seasonal trends?
The business has no real seasonal trends although there is a slight escalation at the start of school terms.